Sharon Paluch (°1964, Troy, Ny, United States) is an artist who mainly works with performance. By focusing on techniques and materials, Paluch considers making art a craft which is executed using clear formal rules and which should always refer to social reality.
Her performances are saturated with obviousness, mental inertia, clichés and bad jokes. They question the coerciveness that is derived from the more profound meaning and the superficial aesthetic appearance of an image. By parodying mass media by exaggerating certain formal aspects inherent to our contemporary society, she makes works that can be seen as self-portraits. Sometimes they appear idiosyncratic and quirky, at other times, they seem typical by-products of American superabundance and marketing.
Her works are notable for their perfect finish and tactile nature. This is of great importance and bears witness to great craftsmanship. By creating situations and breaking the passivity of the spectator, she wants the viewer to become part of the art as a kind of added component. Art is entertainment: to be able to touch the work, as well as to interact with the work is important.
Her works are based on inspiring situations: visions that reflect a sensation of indisputability and serene contemplation, combined with subtle details of odd or eccentric, humoristic elements. Sharon Paluch currently lives and works in Loudonville, Ny.
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